About.
A native San Franciscan, I moved to New York to attend Barnard College and have resided here ever since. I came into interactive copywriting unexpectedly and quickly learned the unique ins and outs of concepting and writing for the web. Two years later, I’ve amassed a diverse body of work, with a client list including General Mills, Disney, Subway Restaurants, and the American Heart Association. The personality quizzes I wrote for USA Network delighted fans and were heavily promoted through TV spots, banner campaigns and print ads, leading to record site interaction stats for the network’s Web site. In addition, my work with the NHL on Being Stanley won a 2007 Sports Emmy for Outstanding Broadband—General Interest.
Equally comfortable in the realm of long-form and short-form copy, I have particular expertise in writing for the teen and 20-something audience. Please explore my site and don’t hesitate to contact me for more information.
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